lan belinky

"Clean skincare doesn’t have to be boring in order to be effective. At boscia, we introduce innovative formats and textures to bring excitement to your daily routine because I believe skincare should be nontoxic, effective and FUN! Sticking true to its values of remaining vegan, cruelty-free and formulating for even the most sensitive skin types, I’m proud boscia has been a pioneer in clean beauty since 2002. boscia is all about good, clean fun!"

Co-Creator & General Manager, boscia

With deep rooted beauty beginnings, Lan Belinky was destined to lead a global skin care brand. Born in Japan, the center of skin care innovation, Lan was fascinated by the infinite beauty trends and tactics she was continually exposed to. Mesmerized by her grandmother's meticulous 6-step beauty ritual and her aunt's unique product application practices; the allure of the beauty world beckoned.

In her teens, Lan's family moved to the United States so her father and boscia founder, Gen Inomata, could realize his dream of bringing Japanese-influenced skin care stateside and boscia was born. Lan spoke solely Japanese at the time and worked diligently to learn English and acclimate into the American culture that was so brand new to her – but always, always held close her Japanese roots.

After graduating with a degree in Business Marketing, Lan eventually joined boscia full-time and helped lead many of the brand's major milestones including the first foray into prestige retail.

Lan passionately believed in boscia's fusion of botanical (BŌ) science (SHA), and that powerful skincare results could in fact be obtained from good-for-you ingredients. Lan attributes much of her contributions to boscia's growth to her biculturality with its first collections (Tsubaki, Sake and Charcoal) all inspired by her Japanese heritage. In 2010, Lan unearthed the Luminizing Black Charcoal Mask which catapulted to skin care fame and created the instantly gratifying peel-off mask craze. The Luminizing Black Charcoal Mask continues to reign as a boscia fan-favorite.

When Lan is not at the helm of the boscia brigade, she enjoys spending time out and about in sunny Southern California with her husband, daughter (5) and twin boys (4) and can be frequently spotted outdoors running, gardening or swimming with her kids.