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lan belinky

Co-Creator & General Manager, boscia.

With deep rooted beauty beginnings, Lan Belinky was destined to lead a global skincare brand. Born and raised until her young teens in Japan, the infamous center of skin care innovation, Lan was fascinated by the infinite beauty trends and tactics she was continually exposed to. Mesmerized by her Grandmother's meticulous 6-step beauty ritual and her Aunt's unique product application practices; the allure of the beauty world naturally beckoned.

In the Spring of 1996, Lan's family moved to the United States so her Father and boscia Founder, Gen Inomata, could realize his dream of bringing Japanese influenced skincare stateside. Lan spoke solely Japanese at the time and worked diligently to learn English as a second language and acclimate into the American culture that was so brand new to her – but always, always held close her Japanese roots.

Fast-forward a few years later, Gen's dream was realized and boscia was born. Lan attended The University of the Incarnate Word and graduated with a degree in Business Marketing, while spending every available moment helping to cultivate boscia. After graduating, Lan joined boscia full-time and helped lead many of the brand's major milestones including the first foray into prestige retail. Lan passionately believed in the power of boscia's fusion of botanical (BŌ) science (SHA), and that powerful skincare results could in fact be obtained from good-for-you ingredients. Lan attributes much of her contributions to boscia's growth directly to her biculturality. boscia's first collections (Tsubaki, Sake and Charcoal) were all inspired by her Japanese heritage as was BB Cream, which was the first of its kind to hit the US prestige retail market and garnered staggering success. In the Summer of 2010, Lan unearthed the Luminizing Black Charcoal Mask which catapulted to skincare fame and created the instantly gratifying peel-off mask craze. The Luminizing Black Charcoal Mask continues to reign as a boscia fan-favorite.

When Lan is not at the helm of the boscia brigade, she enjoys spending time out and about in sunny Southern California with her husband, daughter (2) and twin boys (1). She's frequently spotted hitting the pavement with her twins (and official running buddies) in town.